The advertiser is the customer. The user supplies raw material. Serving the user is incidental to a business that competes to capture attention and resell predictions about it.
Surveillance capitalism inverts ordinary exchange. Behavioral surplus is extracted without compensation, and information asymmetry blocks the price signal competition would otherwise produce. When Apple prompted plainly, around 80 percent of users rejected tracking. Demand is there once the price is visible.
Surveillance capitalism inverts ordinary exchange. Behavioral surplus is extracted without compensation, and information asymmetry blocks the price signal competition would otherwise produce. When Apple prompted plainly, around 80 percent of users rejected tracking. Demand is there once the price is visible.
